Mexxus SEO - A Quebec, Montreal based Corporate and Small Business Search Engine Optimization company offering Web hosting, Search Engine Optimization - SEO, domain name registration and other budget Web hosting solutions to small business Web sites along with corporate business sites.

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SEARCH ENGINE OPTIMIZATION (SEO) SERVICES

We presently offer 3 Search Engine Optimization (SEO) plans which include different features at different rates. If you have any questions about our SEO services please view our online FAQ. Please contact us if you have any questions or would like to sign up for one of our SEO plans.

	•	Baseline SERP report to client (10 keywords, 5 keyphrases)
	•	Industry based keyword research on keywords & keyphrases
	•	Meta tag creation and implementation into Homepage
	•	Homepage evaluation and suggestions to maximize SERP results based on Website Optimization principles
	•	Google / Yahoo - feed XML Sitemap creation
	•	Search Engine submissions to core engines
	•	Quarterly follow-up SERP analysis and status report

	•	Baseline SERP report to client (20 keywords, 10 key phrases)
	•	Industry based page specific keyword research on Homepage + 2 additional pages selected by client
	•	Site evaluation and suggestion-list of Homepage + 2 additional pages to maximize SERP results based on Website Optimization principles
	•	Meta tag creation and implementation into Homepage + 2 additional pages selected by client
	•	Site evaluation follow-up
	•	Homepage content improvement suggestions, in English or French, by SEO copywriter
	•	Google / Yahoo -feed XML Site map creation
	•	Search Engine submissions to major engines + quarterly status monitoring
	•	RSS feed implementation
	•	Quarterly follow-up SERP analysis and status report
	•	Quarterly adjustments of Keywords upon client's request
	•	6 completed reciprocal link-exchanges with related sites PageRanked 4/10 or higher

	•	Baseline SERP (30 keywords, 20 key phrases)
	•	Industry and competitor based page specific keyword research on Homepage + up to 5 pages selected by client
	•	Meta tag creation and implementation into Homepage + 5 pages selected by client
	•	Site evaluation and suggestions to maximize SERP results based on Website Optimization principles
	•	Content improvement suggestions from SEO copywriting specialist on Homepage + up to 5 pages
	•	Search Engine submissions and monthly status monitoring
	•	Monthly adjustments of Keywords upon client's request
	•	Monthly follow-up SERP analysis and status on Homepage + 5 selected pages
	•	12 completed reciprocal link-exchanges with related sites PageRanked 4/10 or higher
	•	20 completed reciprocal link-exchanges with related sites PageRanked 3/10 or lower
	•	Google-feed XML Sitemap creation and monthly update

*Amounts are in Canadian Dollars, Any applicable taxes are not included.
*Discounts available to existing Mexxus clients.
*Pricing is based on 12 month agreement.
*Payments can be made quarterly, yearly or monthly.
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Frequently Asked Questions about Search Engine Optimization (SEO)
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What is a Search Engine Optimization (SEO) Campaign?
A Search Engine Optimization (SEO) campaign is a web marketing effort that customizes elements of the website while using external tools to achieve the highest possible Search Engine Ranking Position (SERP) for key phrases best describing what the site has to offer. A campaign may include Website Optimization, Search Engine Advertising or Organic Search Engine Optimization.

What is Search Engine Advertising?
Search Engine Advertising is a non-organic Search Engine Optimization (SEO) strategy which will potentially improve the site's traffic through financial contribution to the primary / core engines by using PPC campaigns. The listing will appear within the right result bar along with other paid advertising and will NOT appear within the "real" Search Engine Ranking Position (SERP) results.

What is Organic Search Engine Optimization?
Organic Search Engine Optimization (SEO) is a campaign which will improve the site's Search Engine Ranking Position "SERP" rating without any financial contribution to the primary / core engines. The listing result WILL appear within the left "real" result sector along with other non-paid organic results.

What is Search Engine Result Position / Placement (SERP)?
Search Engine Ranking Position (SERP) refers to a website's numbered ranking in a related keyword or key phrase search.

Which Search Engines will my Search Engine Optimization "SEO" Campaign focus on or target?
Organic Search Engine Optimization focuses on major engines driving the majority of traffic on the Web. At the moment the major players are the "GYM" engines: Google, Yahoo and Microsoft.

Can I select my own key phrases and keywords?
Yes. We welcome key phrase and keyword suggestions. If the suggested key phrases are too general and therefore don't fit into a long-tail marketing approach, our Search Engine Optimization Specialist will suggest a set of slightly different key phrases, taking into account the fine balance between searchability and the site's online competition.

How will I know how my Search Engine Optimization (SEO) campaign is progressing?
The Entrepreneur Search Engine Optimization (SEO) Package will provide you with quarterly Search Engine Ranking Position (SERP) reports. These reports will be used to make slight adjustments to the campaign in order to achieve the best possible results within the time-frame of your campaign.

Why would I need to receive quarterly SERP reports? Why can't my rating stay the same?
Core engines work on frequently updated algorithms. Algorithms are indexing methods set by the engine to provide the best possible search results. Due to these changes results will naturally fluctuate. Your results will also depend on the Search Engine Optimization (SEO) efforts of your online competition. It would be foolish to assume that a Search Engine Optimization (SEO) company could interfere with the algorithms of search engines or manipulate the websites of other companies. A great Search Engine Optimization (SEO) company will never make such a statement, but instead will closely monitor its campaigns and will adjust as required to any algorithm changes while keeping a close eye on your online competition.

Why is it dangerous to hire an SEO company that guarantees top listings at all times?
Please read the previous answer first. As you can see, Search Engine Ranking Position "SERP" results will naturally fluctuate. Stable results can only be achieved by using unethical black-hat Search Engine Optimization (SEO) strategies like keyword stuffing, cloaking, hidden inputs, meta tag spam etc. This type of conduct may result in disqualification from core engines. Reinstating your site's inclusion to the core engines after disqualification is nearly impossible. Most Search Engine Optimization "SEO" companies making use of such methods will indicate within their "fine print" that they will not be responsible for any engine disclosure.

Why will my Search Engine Optimization (SEO) campaign last one year?
Reaction time and crawling intervals of the engines to site changes vary. XML sitemaps, created for you within the Entrepreneur Package, will help this process along, but even the acceptance of such sitemaps will take weeks. Continuous and frequent adjustments to the site will result not only in a sudden peak in Search Engine Ranking Position (SERP), but also a longer and consistently satisfactory Search Engine Ranking Position (SERP), resulting in overall increased target-marketed traffic.

Can I continue my campaign after a year?
Yes. Continuing your campaign will reduce the chances of a slow but unavoidable decline of your Search Engine Ranking Position "SERP" results. After your first year of campaign, discount opportunities are also available.

What can I do to further improve my Search Engine Result Position (SERP)?

The set-up of referral links or back links will increase your site's Page Rank (PR) rating. PR ratings are one of the many factors that engines consider when rating your site. The links should be provided to you only by relevant sites which have themselves the highest PR rating as possible.