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Frequently
Asked Questions about Search Engine Optimization (SEO)
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What
is a Search Engine Optimization (SEO) Campaign?
A Search Engine Optimization (SEO) campaign is a web marketing effort
that customizes elements of the website while using external tools
to achieve the highest possible Search Engine Ranking Position (SERP)
for key phrases best describing what the site has to offer. A campaign
may include Website Optimization, Search Engine Advertising or Organic
Search Engine Optimization.
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What
is Search Engine Advertising?
Search
Engine Advertising is a non-organic Search Engine Optimization (SEO)
strategy which will potentially improve the site's traffic through
financial contribution to the primary / core engines by using PPC
campaigns. The listing will appear within the right result bar along
with other paid advertising and will NOT appear within the "real"
Search Engine Ranking Position (SERP) results.
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What
is Organic Search Engine Optimization?
Organic
Search Engine Optimization (SEO) is a campaign which will improve
the site's Search Engine Ranking Position "SERP" rating
without any financial contribution to the primary / core engines.
The listing result WILL appear within the left "real"
result sector along with other non-paid organic results.
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What
is Search Engine Result Position / Placement (SERP)?
Search
Engine Ranking Position (SERP) refers to a website's numbered ranking
in a related keyword or key phrase search.
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Which
Search Engines will my Search Engine Optimization "SEO"
Campaign focus on or target?
Organic
Search Engine Optimization focuses on major engines driving the majority
of traffic on the Web. At the moment the major players are the "GYM"
engines: Google, Yahoo and Microsoft.
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Can
I select my own key phrases and keywords?
Yes.
We welcome key phrase and keyword suggestions. If the suggested
key phrases are too general and therefore don't fit into a long-tail
marketing approach, our Search Engine Optimization Specialist will
suggest a set of slightly different key phrases, taking into account
the fine balance between searchability and the site's online competition.
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How
will I know how my Search Engine Optimization (SEO) campaign is progressing?
The
Entrepreneur Search Engine Optimization (SEO) Package will provide
you with quarterly Search Engine Ranking Position (SERP) reports.
These reports will be used to make slight adjustments to the campaign
in order to achieve the best possible results within the time-frame
of your campaign.
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Why
would I need to receive quarterly SERP reports? Why can't my rating
stay the same?
Core
engines work on frequently updated algorithms. Algorithms are indexing
methods set by the engine to provide the best possible search results.
Due to these changes results will naturally fluctuate. Your results
will also depend on the Search Engine Optimization (SEO) efforts of
your online competition. It would be foolish to assume that a Search
Engine Optimization (SEO) company could interfere with the algorithms
of search engines or manipulate the websites of other companies. A
great Search Engine Optimization (SEO) company will never make such
a statement, but instead will closely monitor its campaigns and will
adjust as required to any algorithm changes while keeping a close
eye on your online competition.
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Why
is it dangerous to hire an SEO company that guarantees top listings
at all times?
Please
read the previous answer first. As you can see, Search Engine Ranking
Position "SERP" results will naturally fluctuate. Stable
results can only be achieved by using unethical black-hat Search Engine
Optimization (SEO) strategies like keyword stuffing, cloaking, hidden
inputs, meta tag spam etc. This type of conduct may result in disqualification
from core engines. Reinstating your site's inclusion to the core engines
after disqualification is nearly impossible. Most Search Engine Optimization
"SEO" companies making use of such methods will indicate
within their "fine print" that they will not be responsible
for any engine disclosure.
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Why
will my Search Engine Optimization (SEO) campaign last one year?
Reaction
time and crawling intervals of the engines to site changes vary. XML
sitemaps, created for you within the Entrepreneur Package, will help
this process along, but even the acceptance of such sitemaps will
take weeks. Continuous and frequent adjustments to the site will result
not only in a sudden peak in Search Engine Ranking Position (SERP),
but also a longer and consistently satisfactory Search Engine Ranking
Position (SERP), resulting in overall increased target-marketed traffic.
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Can
I continue my campaign after a year?
Yes.
Continuing your campaign will reduce the chances of a slow but unavoidable
decline of your Search Engine Ranking Position "SERP" results.
After your first year of campaign, discount opportunities are also
available.
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| What
can I do to further improve my Search Engine Result Position (SERP)?
The
set-up of referral links or back links will increase your site's
Page Rank (PR) rating. PR ratings are one of the many factors that
engines consider when rating your site. The links should be provided
to you only by relevant sites which have themselves the highest
PR rating as possible.
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